Saturday, December 27, 2008

Keyrings As An Eye Catcher

By Montgomery Preston

One of the most useful and memorable, unheralded corporate gifts today is the keyring. They are not meant to be expensive, as a matter of fact they are one of the least costly trinkets offered at business events.

Because they are so inexpensive, you can afford to offer them freely, and they're always grabbed up when an event goer walks by a booth or table. And if there's something catchy about them, they're sure to be the subject of many discussions, both at the event and after.

The choices offered in keyrings are vast. You can find them in plastic, acrylic, metal and soft rubber. There are fobs, rings with inserts, and even flashlights. The flashlights are particularly popular and always seem to make their way onto the primary keyring of the female of the household.

In order for corporate gifts to be effective they have to be used and seen by many. Keyrings are the perfect inexpensive solution for this because they're attached to keys that are used and touched regularly, whether car keys, house keys, or garage keys. Every time that set of keys is used, the user sees your message.

The more creative the keyring the better your chances are for a marketing tool. At events a corporation normally has a basket full of keyrings and a sign take one. This gets the keyrings out without awkwardness. - 15615

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