Good keywords can be compared to a good tagline. They are both equally important for the success of your advertising campaign. Your keywords are in effect the base of your PPC advertising campaign. If you choose weak keywords they will cause your campaign to fail, however strong ones can make your campaign soar.
For an apt keyword list, make sure you do all the necessary research beforehand. Dig deep; search every nook and cranny until you hit upon effective keywords that will expand your keyword list.
Here is an example to clarify the concept of keywords. "Real Estate" can be used as the base keyword.
Now, you must be aware that real estate is a very competitive keyword on the net. This is due to the fact that the commissions are very high.
The first thing to do is create your first list. Think of all the alternatives that your prospective clients could use to interpret the base word. Now for the word real estate, people can use words like real property, investment property etc. these words are still very similar to the base keyword therefore you should continue the search.
Next step would be to try to expand into the different types of real estate like commercial real estate, boarding houses etc. Then, mix these new set of words to the ones mentioned above to get brand new set of keyword groups.
Real estate company names can form the basis of a separate campaign. Add .com to your regional extension. Do not worry if it is a domain that is nonexistent, searchers sometimes experiment with these types of keywords and you will get the chance to get some of these clients at a lower cost.
Try not to use general keywords; a better idea is to use keywords that specifically target your own niche market. Put yourself in your potential buyer's shoes to discover the keywords that they use.
Here are some winning tips:
- You can add a .com or .net etc to your keyword.
- You can capture visitors with company and domain names.
- Try adding superlatives to your base word like best, cheap etc.
- Find keywords from your web log files. Use keywords that your visitors have used to find your website.
- You can glance over the copy on your competitor's site.
Put all the keywords you find in different lists. For example; typos should be in one list plurals a second list etc. You will be able to target your ads better with this system.
Using the points in this article you can build formidable lists of keywords. With these strong keywords you can build winning campaigns, and nothing will stand in the way of your success. Wishing you prosperity! - 15615
For an apt keyword list, make sure you do all the necessary research beforehand. Dig deep; search every nook and cranny until you hit upon effective keywords that will expand your keyword list.
Here is an example to clarify the concept of keywords. "Real Estate" can be used as the base keyword.
Now, you must be aware that real estate is a very competitive keyword on the net. This is due to the fact that the commissions are very high.
The first thing to do is create your first list. Think of all the alternatives that your prospective clients could use to interpret the base word. Now for the word real estate, people can use words like real property, investment property etc. these words are still very similar to the base keyword therefore you should continue the search.
Next step would be to try to expand into the different types of real estate like commercial real estate, boarding houses etc. Then, mix these new set of words to the ones mentioned above to get brand new set of keyword groups.
Real estate company names can form the basis of a separate campaign. Add .com to your regional extension. Do not worry if it is a domain that is nonexistent, searchers sometimes experiment with these types of keywords and you will get the chance to get some of these clients at a lower cost.
Try not to use general keywords; a better idea is to use keywords that specifically target your own niche market. Put yourself in your potential buyer's shoes to discover the keywords that they use.
Here are some winning tips:
- You can add a .com or .net etc to your keyword.
- You can capture visitors with company and domain names.
- Try adding superlatives to your base word like best, cheap etc.
- Find keywords from your web log files. Use keywords that your visitors have used to find your website.
- You can glance over the copy on your competitor's site.
Put all the keywords you find in different lists. For example; typos should be in one list plurals a second list etc. You will be able to target your ads better with this system.
Using the points in this article you can build formidable lists of keywords. With these strong keywords you can build winning campaigns, and nothing will stand in the way of your success. Wishing you prosperity! - 15615
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