Thursday, January 22, 2009

B1G1 - global giving partnering businesses with charities

By David Anttony

Buy One Give One (B1G1) is the home of transactional giving.

STOP. Take a breath. Just imagine you're part of a world where every sales transaction made a key difference.

Imagine, for a moment, you bought a TV, and directly a cataract-blind child got the gift of sight. Automatically. Or just imagine if today you purchased a cup of coffee and someone in Africa got access to clean and pure drinking water as a direct result. Automatically again.

It's all happening right now. Already Buy1GIVE1 (B1G1/BOGO) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before.

It's happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything you can imagine in between) gives back in a well-defined, resonant and totally measurable way.

You buy a book, a tree is planted. You dine out, a child is fed. Buy One Give One - simple. The list is endless and the giving now happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 (Buy One Give One) is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving. - 15615

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