Tuesday, December 2, 2008

PPC Dead in Google? You are kidding right?

By Trevor Weir

Every month some prognosticator predicts yet again the demise of Google. It seems like a repeat of when they used to say the same about apple. So, what good is it to say that Pay Per Click advertising on Google is dead.

Google accountants, who cheer in glee, as Google revenue continues its relentless climb would not even dignify this with a response. And Yang over at Yahoo, who knows who is eating into his ad share revenue would glumly agree. Google's Adword advertising model is absolutely roaring along.

What's good for the goose isn't always good for the gander and in this case what is good for Google isn't always good for the advertisers. Google advertising is done based on a bidding system.

If you normally have 1200 potential buyers at your saturday afternoon car auction then one bright saturday afternoon 40 additional bus loads of happy go lucky gamblers stop by on their way to the casino, well are your cars going to be auctioned for higher or lower prices?

You better hope that they beeline for the bus afterwards, because if the wander over to join the auction, the prices of all vehicles will go up. And was this good for you or the Auctioneers? You already know the answer to that one.

If those cash rich players on the way to the local casino actually don't spend all their time in the bathroom, they are likely to bid on a few cars just for the hell of joining a live gambling arena.

So, perhaps the rumors of the death of Pay Per Click were justified? Google has already said that mom and pop bidders are the most careful and get the highest returns and best ROI.

Deep pocketed bidders without a sense of ROI can bid certain keywords to near unreasonable prices.

How about paying 10 dollars per click for the keyword marketing? A little too expensive right? ( and broad while you're at it, lol ) Just 101 clicks later and you have topped the magic thousand dollar mark. I hope you have a real expensive product to sell, ha ha.

Not funny right? But this scenario is being played out all over the pay per click world all day long.

You are not alone. A couple of guys just like you, started experimenting on a "fix" for this some months back. They went back to basics and ran over to the Yahoo network. They were having so much fun "fixing" that they forgot to stop and tell the rest of us - until they had amassed nearly half million in verifiable clickbank sales. Ok, I wont keep you in suspense, click on the Yahoo cash machine here. It's not quite what you may have been thinking, but watch the video. - 15615

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